{"id":791,"date":"2013-02-05T23:37:58","date_gmt":"2013-02-05T21:37:58","guid":{"rendered":"http:\/\/www.yapiweb.ch\/inbound-marketing-fr\/"},"modified":"2023-03-21T12:47:55","modified_gmt":"2023-03-21T11:47:55","slug":"marketing-entrant","status":"publish","type":"page","link":"https:\/\/www.yapiweb.ch\/fr\/marketing-entrant\/","title":{"rendered":"Marketing Entrant"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c\">\n.flex_column.av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-av_one_full-6126cab7d8fab8d08143dd2dacdf673c av_one_full avia-builder-el-0 avia-builder-el-no-sibling first flex_column_div av-zero-column-padding ' ><p><div class='avia-slideshow av-lfi6yoom-16417aca21b19a0bb94b2f781d424afe avia-slideshow-no scaling av_slideshow avia-slide-slider avia-builder-el-1 el_before_av_textblock avia-builder-el-first av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\" itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 65.040650406504%;'><li class='avia-slideshow-slide av-lfi6yoom-16417aca21b19a0bb94b2f781d424afe__0 av-single-slide slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap ' ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-4212 avia-img-lazy-loading-not-4212\" src=\"https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6.jpg\" width=\"1230\" height=\"800\" title='Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6' alt='' itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6.jpg 1230w, https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6-300x195.jpg 300w, https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6-1030x670.jpg 1030w, https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6-768x500.jpg 768w, https:\/\/www.yapiweb.ch\/wp-content\/uploads\/Yapiweb-Suchmaschinenmarketing-Lucia-Yapi-6-705x459.jpg 705w\" sizes=\"(max-width: 1230px) 100vw, 1230px\" \/><\/div><\/li><\/ul><\/div><br \/>\n<section class='av_textblock_section av-av_textblock-0366cc7376be6c9e82a3e9cc8987b64f ' itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock' itemprop=\"text\" ><p style=\"text-align: justify;\">L'Inbound Marketing est adapt\u00e9 \u00e0 la mani\u00e8re dont les informations, les produits et les services sont aujourd'hui recherch\u00e9s: en ligne et au moment du besoin. Les actions marketing sur les supports traditionnels tels que la t\u00e9l\u00e9vision, la radio, la presse ou les salons ne prennent que tr\u00e8s partiellement en compte le timing des utilisateurs. Cette d\u00e9marche fonctionne de moins au moins.<\/p>\n<h2 style=\"text-align: justify;\">Attirez gr\u00e2ce \u00e0 l'Inbound Marketing:<\/h2>\n<p style=\"text-align: justify;\">L'Inbound Marketing prend en compte tous les moyens qui permettent de trouver votre site en ligne. Les trois facteurs les plus importants sont:<\/p>\n<ul>\n<li>Le contenu: Seul un bon contenu attire les internautes et peut les convaincre.<\/li>\n<li>Le marketing de recherche: Les moteurs de recherche sont les canaux d'informations les plus importants sur le web.<\/li>\n<li>Les m\u00e9dias sociaux: L'avis des autres utilisateurs est int\u00e9gr\u00e9 dans le processus de recherche et de d\u00e9cision.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Une strat\u00e9gie de contenu avec le Social Search:<\/h2>\n<p style=\"text-align: justify;\">Il est essentiel de cr\u00e9er des contenus attractifs pour votre site web. Ce contenu doit \u00eatre facilement trouvable dans le <a title=\"R\u00e9f\u00e9rencement naturel\" href=\"http:\/\/www.yapiweb.ch\/fr\/referencement-naturel\/\">r\u00e9f\u00e9rencement naturel<\/a> et les <a title=\"Liens sponsoris\u00e9s\" href=\"http:\/\/www.yapiweb.ch\/fr\/liens-sponsorises\/\">liens sponsoris\u00e9s<\/a> des moteurs de recherche. C'est cette pr\u00e9sence combin\u00e9e avec les recommandations et avis de votre site par les internautes qui constituent le Social Search.<\/p>\n<p style=\"text-align: justify;\">Ainsi, les visiteurs de votre site web se transforment en prospects et clients. Nous vous conseillons et aidons dans la strat\u00e9gie, la mise en place et l'\u00e9valuation de votre Inbound Marketing afin que vous atteigniez vos objectifs.<\/p>\n<\/div><\/section><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-791","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inbound Marketing - SEM pour les PME avec Lucia Yapi<\/title>\n<meta name=\"description\" content=\"Inbound Marketing mit Yapi Web: Werden Sie online gefunden und gewinnen Sie so neue Kunden. 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